Latifa Attieh

Latifa Attieh

Latifa Attieh

Position: Lecturer

Education (PhD, MSc/MA, BSc/BA)
PhD (Emphasis in Marketing  )
Teaching philosophy

To me, teaching and learning are one. In fact, I see life as a journey of infinite learning and sharing knowledge. Therefore, my philosophy of teaching prevails in the transfer of learning. In an academic era where students are digital natives, learning must take the form of a chameleon. Instead of adhering to a specific teaching style in class, I am able to adapt my teaching style based on interactive learning techniques and on visuals and graphics rather than text. In this context, emphasis is on critical thinking and on encouraging and challenging students to work up to their potential, in hopes that their experiences will teach them beyond the theoretical contexts. Since Marketing is an evolving concept that reflects the facets of an ever-changing and turbulent business arena, I stress on applying the course materials to real-world contexts using various tools that combine in-class and blended learning. In addition to the aforementioned, my teaching philosophy is based on the concept of “Active learning” where students are not mere receivers, but rather active participants in their own learning. In this regard, my objectives would be to - create a lifelong learning and student-centred environment; - Foster interactive classrooms to boost students’ creativity; - Develop student employability skills; - Build on students’ personal experiences to leverage class performance; - Empower students to take ownership of their education and - Utilize tools such as social media at times to reach students, interact with them, share best practices and build long term relationships with the aim of achieving student involvement and engagement In sum, my ultimate goal is to create an environment, that is based on a mutual exchange of learning and teaching; a stepping-stone for students who are about to embark on a journey of self-accomplishment and leadership.

Previous positions
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Research interests
  1. Consumer Behavior
  2. Food Marketing
  3. Environment
  4. Leadership
  5. Management
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  1. Attieh, L. & Ayoubi, R. (2021). A revisit to the role of gender, age, subjective and objective knowledge in consumers’ attitudes towards organic food. Journal of Strategic Marketing, 1-7.
  2. Attieh, L. & Zouhairy, O. (2021). An Evaluation of How Educators in Virtual Teams Perceive Charismatic Leadership During the COVID-19 Crisis. International Journal of Leadership,10, 155-170.
  3. Attieh, L., Hejazi, H. & Brugarolas, M. (2021). An Assessment of consumers’ attitudes towards organic food in Lebanon, Journal of International Food & Agribusiness Marketing, under review.
  4. Obón, C., Rivera, D., Fonollá, E., Alcaraz, F. & Attieh, L. (2021). A comparison study on traditional mixtures of herbal teas used in Eastern Mediterranean area, Frontiers in Pharmacology, section Ethnopharmacology, 632692.
  5. Obón, C. Rivera, D., Alcaraz, F. & Attieh, L. (2014). Beverage and culture. “Zhourat”, a multivariate analysis of the globalization of a herbal tea from the Middle East. Appetite, 79, 1-10.
  6. Azoury, Maya, Kaissi, Bassem & Attieh, Latifa. (2018). Research Ethics. 10.1007/978-3-319-74173-4_7.


  1. Attieh L. (2011). A Quest for Authenticity: Ecotourism in Southern Lebanon. Paper presented at the International Conference on Tourism in Rhodes, Greece.
  2. Attieh L., Rivera D., F. Alcaraz, & C. Obón (2010). Wild Edible Plants used as Food and Medicine in Kfarhamam (Southern Lebanon). Revista de fitoterapia, Vol. 10 (1). Available online: 70&Itemid=142
  3. Attieh, L. & Aboukhalil, G. (2010). University Rankings; A gateway to the professional world. Paper presented at the Higher Education International Conference.
  4. Attieh, L. & Chéhadé, V. (2011). The Role of Higher Education Institutions in Developing Entrepreneurial Individuals. Paper presented at the Higher Education International Conference.
  5. Attieh, L. (2009). Public-Private Partnerships in Lebanon; Benefits and Challenges. Paper presented at the Higher Education International Conference.
  1. Business English and Communication Skills I
  2. Business English and Communication Skills II
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